JV
Public post
Josue Valles
Sep 2026 • linkedin
Post excerpt
Paul Rand designed logos for IBM, UPS, and ABC. When Steve Jobs asked him for options on a 00,000 logo project, Rand said "no." Then presented the most airtight creative pitch I've ever seen: In the late 80s, Steve Jobs had just been ousted from Apple and was looking for redemption with his new venture, NeXT. He wanted the best visual identity money could buy, so he reached out to Paul Rand, a 72-year-old titan of design. Jobs asked Rand for a standard agency approach. Rand pushed back: "No. I will solve your pr…
Find the people and context behind this post
Sign up for Super Carl to explore relationship context, warm paths, and relevant opportunities.