SG
Public post
Santiago González
Sep 2026 • linkedin
Post excerpt
📊 Everyone trusts KPIs. But nobody asks where they come from. That number on your dashboard? It's not a fact. It's the result of dozens of decisions made before you ever opened the report: - Which date range counts? - How is "active customer" defined? - Do we exclude returns or not? - Which data source wins when they conflict? - Who approved that definition 2 years ago? Change any one of those answers: the number changes too. I've sat in meetings where two teams showed the same KPI with different numbers and both…
#DataAnalytics#BusinessIntelligence#KPI#DataQuality#BI
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