SM
Public post
Shay Mizrahi
Sep 2026 • linkedin
Post excerpt
A narrative is not beautiful copy. It is the infrastructure people use to explain a decision to themselves. If the story is that a company is cautious, a bold move looks reckless. If the story is that the company is falling behind, the same move looks responsible. The facts did not change. The frame that gives them meaning did. That is why narrative is not decoration added after the strategy. It is part of the strategy. It has to hold with employees, partners, management, the media and competitors. Especially with…
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