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Shane Barker

Sep 2026 • linkedin

Post excerpt

Amazon makes more sense when you realize: Amazon is worried about losing shoppers, not sellers. A seller gets frustrated by a policy change and threatens to leave. Amazon has another seller waiting. A shopper gets burned three times, stops trusting the reviews, and starts buying somewhere else? That is a much bigger problem. This explains a lot of decisions sellers find annoying. Why Amazon is aggressive about refunds. Why they police reviews so heavily. Why they make sellers prove themselves over and over. Why on…

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