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A $3m exit can put more money in your pocket than a $20m exit. Sounds kinda backwards but ownership changes everything. Bootstrapped founder owns 100% and sells for $3m. Another founder raises a bunch of money, gets diluted down to 10%, then sells for $20m. Guess who walks away with more cashy? Startup founders spend a ton of time thinking about valuation and probably not enough time thinking about ownership %. Keep as much of your startup as you reasonably can. That headline number doesn't go in your bank account…
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