Darla Moss

Post excerpt

The most honest first message your sales reps can send is producing your worst results. Here is why. Your team has been writing direct pitches for years. "We make X. Here is what it does. Would you like to talk?" It is clear. It is efficient. Nobody is being tricked. Your reps prefer it because it feels genuine and your managers reinforced it because it feels professional. The reply rates are stuck at 3-5% and nobody can figure out why. A customer of ours ran an A/B test on this. Same audience. Same volume. Same S…

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