Andrew Dremin

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Mercadona spent 290 million euros on a massive logistics hub in Almeirim. Their Portuguese sales crossed 2 billion euros, and net profit jumped to 26 million. Over 55% of Portuguese households now walk through their doors. Yet, their market share slipped from 7.5% to 7.4%. How can you expand stores, stay profitable, and still lose share? A retail client asked me this last week: "Did Mercadona hit a wall in Portugal?" My take: Mercadona is definitely not failing. But they hit an assortment wall. And it all comes do…

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