SD
Public post
Swatilekha Das
Sep 2026 • linkedin
Post excerpt
9 Mondays ago when a founder told me I was solving the wrong problem, I disagreed as fast as I could. At first. We were talking about their LinkedIn strategy, and I started building the usual framework: Positioning. Content pillars. Posting cadence. Audience growth. It was logical. It was also wrong. The founder pushed back: “I don't need more content. I need LinkedIn to help me close enterprise conversations.” That changed the conversation. Because follower growth wasn't the goal. The business outcome was. If the…
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