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Mateusz Kołodziejski

Sep 2026 • linkedin

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A few conversations over the past couple of days led me to believe that LLMs are pushing B2B marketing back to 2006. 🔵 With PR agency - PR is back, hard, after of years of being sidelined for performance-led growth. Why? LLM citations. Getting quoted or referenced in the right places now feeds how AI answers questions about you. 🔵 With our Performance Marketing Team - Google is now telling site owners to add relevant words to their pages so AI Overviews and AI-powered ads can understand the context. Which sounds…

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