Nicolas Pinto

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Digital Banks Stopped Segmenting by Income 💡 For a long time, banking was built around a fairly simple idea: the more you earned, the more interesting you became to your bank. Customers were divided into categories according to their income and wealth, and products were designed around those categories. Mass market, affluent, high-net-worth, the labels changed, but the principle remained largely the same. David Jimenez Maireles recently shared a great infographic illustrating how digital banks have started to cha…

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