JO
Public post
Jan Oliver Schwarz
Sep 2026 โข linkedin
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๐๐๐๐ง๐๐ซ๐ข๐จ ๐ฉ๐ฅ๐๐ง๐ง๐ข๐ง๐ ๐ค๐๐๐ฉ๐ฌ ๐ ๐๐ญ๐ญ๐ข๐ง๐ ๐ฆ๐จ๐ซ๐ ๐ฌ๐จ๐ฉ๐ก๐ข๐ฌ๐ญ๐ข๐๐๐ญ๐๐. ๐๐ก๐๐ญ ๐๐๐จ๐ฎ๐ญ ๐ญ๐ก๐ ๐ฅ๐๐๐๐๐ซ๐ฌ ๐ฎ๐ฌ๐ข๐ง๐ ๐ข๐ญ? New research in the California Management Review includes a NASA case where scenarios correctly called commercial spaceflight โ and leadership rejected them. The idea won years later, from the outside. McKinsey & Company research backs this up: over half of execs say scenario planning would help. Fewer than a third actually use it. The gap isn't the method โ itโฆ
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