In the 1870s, Delhi had too many cobras, and the authorities devised an incentive scheme to deal with the problem. People were rewarded for bringing in dead cobras. The scheme produced an unexpected response. Some people reportedly began breeding cobras so that they could kill them and collect the reward. This became known as the Cobra Effect. The lesson is simple: When a #metric becomes a target, people begin optimising for the metric rather than the original #objective. I believe something similar may now be hap…
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