KP
Public post
Khushboo Pradhan
Sep 2026 • linkedin
Post excerpt
Is Ather Energy making a mistake that Royal Enfield spent decades avoiding? Ather is moving deeper into the mass market with the ₹1 lakh #Konarc. On paper, the strategy makes complete sense. The ₹1–1.2 lakh segment represents a huge part of India's electric scooter market. Rizta has already shown Ather that moving beyond performance-focused scooters can dramatically expand its customer base. But I keep thinking about Royal Enfield. Royal Enfield could have chased the commuter motorcycle market years ago. It didn't…
#Konarc#Ather#RoyalEnfield#ElectricVehicles#EVIndia#BrandStrategy
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