VW
Public post
Verena Wolf
Sep 2026 • linkedin
Post excerpt
"Qualified" is the only word in revenue that both departments are allowed to define locally. The consequences arrive quarterly. For a long time that caused nobody any trouble. Marketing owned awareness, sales owned pipeline, and the two teams were measured on completely separate outputs, so a word meaning one thing upstairs and something else downstairs never had to reconcile anywhere. Then pipeline landed on both scorecards, and a single word started being used to settle two different arguments at once. Look at w…
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