KP
Public post
Keerthy Pathur
Sep 2026 • linkedin
Post excerpt
Consumers may not always know what they want. But they know very quickly when a brand no longer feels like them. That thought came alive during my latest interaction with students at the Indian Institute of Plantation Management, Bengaluru (IIPMB) when one student asked: “We neither consume news from newspapers nor wear polka dots. Then how is the Utterly Butterly Girl talking to us?” Not a question about whether a much-loved brand icon works—but a larger question about how brands stay culturally relevant as consu…
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