Luiza Matinatto
@luizamatinatto
Product Marketing Manager | Product Manager Product Launches · Go-to-Market (GTM) · Positioning & Messaging · Growth · KPIs & OKRs · Campaigns
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Experience
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Product Specialist
Com mais de 13 anos de história, o PicPay é um dos principais bancos digitais do Brasil. Fundada em Vitória (ES), a companhia foi pioneira em transações instantâneas entre pessoas e no uso de QR Code, oito anos antes do Pix. Hoje, o PicPay oferece um portfólio completo de produtos…
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Sr. Product Marketing Manager- Internal Platforms Adoption
Led digitalization projects and products within the Supply Chain VP, focusing on process optimization, enhancement of existing tools, go-to-market, and adoption strategies for internal digital platforms. Responsible for the adoption, retention, and evolution of the knowledge management platform “Conecta”, serving 3,000+ internal users. Increased adoption by 80% and data volume…
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