Kristen Mitchell

Experience

• VP Of Digital Marketing And Media

  Brooklinen • Current • Dec 2024 - Present

  • Led full-funnel marketing strategy at Brooklinen, driving growth in top and bottom-line performance. • Managed spend strategy across all channels and oversaw growth, retention, and influencer teams.

• VP Of Marketing

  Underdog Fantasy • Previous • Jan 2023 - Oct 2024

  • Led paid spend marketing efforts at Underdog Fantasy, scaling from a $30M annual budget to $200M for channels including paid social, TV (linear/streaming TV/OTT/online video), radio, and OOH to drive app installs and user acquisition. • Managed CRM strategies to optimize user engagement and retention for Underdog Fantasy. •…

• Additional experience 1
• Additional experience 2