Krista Dalton
@krista-dalton-35a13036
CMO & CDO at Tecovas | DTC innovator | Data-obsessed | People-first leader
Profile links
Experience
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Chief Marketing And Digital Officer
Responsibilities: * Strategic Vision: Lead the brand’s end-to-end digital marketing and ecommerce strategy, bringing cohesion across performance marketing, CRM, and emerging channels like Out of Home. Champion a brand voice that blends modern DTC principles with Tecovas’ authentically Western ethos and radically hospitable values. * Digital Transformation: Drive innovation across…
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Chief Customer Experience Merchandising Officer
Responsibilities & Strategic Leadership: * Set enterprise-wide annual and long-range plans in collaboration with Finance and cross-functional partners, delivering results across sales, margin, and inventory turns. * Oversaw a 1,300+ person team across eCommerce, merchandising, customer service, analytics, and insights with full P&L ownership. * Defined and implemented customer strategies…
- Additional experience 1
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