Jenn Smith
@jenniferconstancesmith
Consumer Insights at Bacardi
Profile links
Experience
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Director, Omnichannel - National Retail Sales
As a Director of Omnichannel at Bacardi, I played a crucial role in leading the Chains leadership team in defining and executing a multi-year omnichannel roadmap. By optimizing people, processes, and systems, I successfully integrated eCommerce category management principles and digital best practices into account plans, driving a seamless customer…
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Director, Strategy, Insights & Analytics - Digital Commerce
In my role as Director of Strategy, Insights & Analytics at Bacardi, I spearheaded the eCommerce channel strategy, resulting in an impressive 87% YOY online sales growth. By aligning organizational goals with customer objectives and consumer trends, I successfully drove revenue and market share in the digital commerce space.
- Additional experience 1
- Additional experience 2
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