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Erin Blaisdell profile photo

Erin Blaisdell

@erin-blaisdell-61863ba

Director, Digital Marketing | SMITH + Safilo Portfolio Brands | Full-Funnel Growth | Paid, CRM, SEO/GEO, E-Commerce

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Experience

  • Safilo logo

    Digital Marketing Director

    Safilo • Current • Jan 2026 - Present

    Promoted to drive digital growth across SMITH and multiple brands within the Safilo Group, leading full-funnel strategy across paid media, CRM, e-commerce, and digital platforms while partnering cross-functionally to scale performance and brand impact.

  • Smith Optics logo

    Senior Digital Marketing Manager

    Smith Optics • Previous • Feb 2023 - Jan 2026

    Smith Optics is a company that sets the standard for high performance sunglasses, goggles, and helmets. They offer a range of products including polarized glasses, prescription sunglasses, and accessories.

  • Additional experience 1
  • Additional experience 2

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