Autumn
@aut.dot
Engineering Leader• Data driven • Design focused • ex-WordPress.com • ex-ustwo
@aut.dot
Engineering Leader• Data driven • Design focused • ex-WordPress.com • ex-ustwo
Product Engineering Lead
* Optimized the signup and onboarding funnel, in a technically complex product with diverse customer segments. Experimented with funnel step ordering, paywall placement, and niche onboarding pathways to improve conversion and user engagement. Drove iteration based on behavioral analytics (drop‑offs, refund rates, early churn) and qualitative feedback, optimizing for conversion…
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